Our Aspen Luxury Listing Launch Plan

You want a powerful sale without sacrificing privacy. In Aspen, that means a tailored plan that moves with discretion, precision, and polish. If you value quiet outreach, airtight security, and global reach, you’re in the right place. In this guide, you’ll see how a white-glove launch can protect your time, identity, and price integrity while connecting you to qualified buyers. Let’s dive in.

Discreet pre-market outreach

Why it matters in Aspen

Many Aspen owners prefer to test interest privately before going public. Pre-market outreach lets you gauge demand, protect your identity, and invite serious buyers to engage on your terms. Done well, it can produce confidential offers and leverage momentum for a strategic public debut later.

How we execute

• Curated lists: top buyer brokers, high-likelihood past clients, and trusted local partners.
• Secure materials: private teasers, password-protected microsites, and detailed decks available after NDA.
• Invitation-only previews: confidential broker previews and pre-qualified buyer tours.
• Controlled communication: encrypted email and private calls, with an audit trail of every touchpoint.

Managing risks

We keep reach wide enough to spur real demand while avoiding unnecessary exposure. If the private phase does not deliver the offers you want, we pivot to a timed public launch with clear messaging and fresh energy.

Precision pricing strategy

Inputs we analyze

Luxury properties are unique. We weigh comparable sales and pendings by the attributes that matter most in Aspen: setting, views, ski access, acreage, architectural pedigree, and privacy. We also factor seasonality, current inventory, and any land use or access constraints that affect value.

Scenario planning with you

You should expect a clear comparative market analysis and net-proceeds scenarios. We model best, expected, and conservative cases and agree on a plan for adjustments if needed. If your goal is absolute privacy, we can prioritize confidential offers in the pre-market phase before publishing an asking price.

Elevated creative and production

Core assets we produce

Premium presentation is non-negotiable at the top of the market. The goal is to justify value, not simply advertise:

• Professional photography with twilight and detail shots.
• Cinematic video and a short lifestyle film capturing setting and access.
• Drone imagery and aerial mapping where permitted.
• Matterport 3D tour, floor plans, and a custom property site.
• Bespoke print booklets for targeted distribution.
• Staging and seasonal styling to match Aspen’s calendar.

Timing and logistics

We schedule shoots for optimal light and season, coordinate property access and neighbor permissions, and confirm drone compliance before filming. Every shot list supports the pricing story by highlighting the features that drive value.

Christie’s global syndication

Curated international reach

Once public, select listings are elevated through Christie’s International Real Estate channels for exposure to ultra-high-net-worth audiences. Expect targeted placements, private client email campaigns, and optional print opportunities with clear performance tracking.

Confidentiality controls

We set boundaries on how materials circulate and to whom. Co-marketing agreements outline approvals, fees for third-party placements, and identity protections for you and the property.

Private showings and security

Buyer screening and NDAs

Appointments are broker-accompanied only. We request proof of funds or lender pre-approval, gather IDs as needed, and use NDAs when property details are sensitive. Every showing is logged, and access is time-limited.

Safe, seamless access

We coordinate with estate managers and, when appropriate, on-site security. Smart locks and unique access codes protect privacy while keeping the experience effortless for you and qualified buyers.

Colorado disclosures and logistics

Required forms and reports

We prepare the applicable Colorado property disclosures and ensure compliance with state rules. For homes built before 1978, federal lead-based paint disclosures apply. If an HOA is involved, we assemble governing docs early so buyers can review without delay.

Title, taxes, and HOAs

For high-value properties, we order a preliminary title report at the outset to surface any easements, water rights, or historic or conservation constraints. We also coordinate with your advisors on potential tax considerations and plan for local recording and transfer procedures in Pitkin County.

Aspen seasonality and timing

Event-driven demand

Buyer presence often peaks around ski season and major summer events. We align the public launch to meet that demand, while keeping private showings available year-round for qualified prospects.

Winter access details

In winter, road conditions, private road agreements, and snow-removal logistics can be decisive. We include these details in materials so buyers understand the full lifestyle and operational picture.

How we measure success

KPIs you see

You will receive clear performance reporting during every phase:

• Number of vetted private showings completed.
• Qualified inquiries by source, including Christie’s network and local brokers.
• Time to first confidential offer and number of competitive offers.
• List-to-sale price performance and your projected net.
• Engagement with digital assets, including microsite visits and video views among targeted audiences.

A sample launch timeline

• Week 0: Strategy session, document collection, pre-listing inspections, and title order.
• Weeks 1–2: Creative production, CMA finalization, and preparation of disclosures.
• Weeks 2–4: Confidential outreach to curated lists and private showings by appointment.
• Week 4: Decision point to continue privately or go public with full syndication.
• Weeks 5–12: Negotiation, due diligence, and closing, adjusted to your timeline.

Questions to ask any agent

• Experience: How many Aspen luxury listings have you launched privately or through Christie’s, and what were the outcomes?
• Distribution: Which Christie’s placements are included, and how will you report performance?
• Pricing: What is your methodology, and can you show best, expected, and conservative net scenarios for my property?
• Confidentiality: What NDAs and buyer screening steps do you use, and how do you control leaks?
• Creative: Which assets will you produce, and who pays for production and placement?
• Showings: How do you handle proof of funds, access control, and on-site security?
• Timeline: What is your recommended cadence for pre-market, public launch, and adjustments if needed?
• Costs and net: What are total estimated selling costs and my projected net under different sale paths?

Ready to talk

If you are exploring a quiet sale or preparing for a strategic public launch in Aspen, we can tailor a plan that respects your privacy and maximizes value. For a confidential consultation and a property-specific strategy, connect with Tara Slidell.

FAQs

How does pre-market outreach work in Aspen?

• We promote your property privately to a curated list of trusted brokers and vetted buyers using secure, NDA-protected materials and invitation-only previews.

What proof of funds do buyers need for private showings?

• We typically request current proof of funds for cash buyers or lender pre-approval for financed offers before confirming an appointment.

How are drones and filming handled in Pitkin County?

• We verify drone compliance in advance, coordinate permissions, and schedule crews to minimize impact while capturing the imagery that supports your pricing story.

How does Christie’s syndication benefit my sale?

• After a private phase, eligible listings receive targeted exposure to Christie’s global luxury audience, including curated digital placements and private client outreach.

How long should the private phase last before going public?

• Most private phases run a few weeks, but timing depends on your goals, seasonality, and the pace of qualified interest.

Can I sell entirely off-market without public exposure?

• Yes, if privacy is paramount we can maintain a private process from start to finish, screening buyers and negotiating confidentially throughout.